Title writing
When doing page titles, imagine you are trying to write the first line of a PPC ad. It should contain the page key phrase close to or at the beginning, have short catch and then end in the site name. Writing very long key word stuffed titles does not get the users attention in the SERPS and nor does it help to focus your page for landing.
December 5th, 2007 at 2:23 am
[…] As an emarketer, it should be your objective to get visitors to signup/give you money/whatever. To do this, you should look at title writing. With reading this article, you are likley to see an improvement in clickthroughs, sales etc… […]