Posts Tagged ‘Cost per acquisition’

Having spoken at length to clients and generally to friends in the market I wonder whether we create false barriers between what are really iterations of the same routes to market? I have a suspicion that this is often done to perpetuate the (false?) belief that we can then keep the budgets separate, therefore enabling us (Agencies) to justify to those (clients) the often exhorbitant overheads associated with multiple, and often competing Agencies.
It is also seems to me that the larger the organsiation, the more they seem to kowtow to the beliefs that these are distinctly different streams, requiring entirely different skills. However just glancing at Googles Quality Score should tell us that Google is expecting convergence of these streams sooner rather than later.
I look forward to comments.