Out of date info from Google ‘experts’
Search engines are always striving for better quality results. This is to try and give the user what they want, the better the quality of results, the more likely the user is to keep using the chosen search engine. There is much talk of google being secretive and the SEO guys guessing what Google are up to. Lots of so called ‘SEO experts’ are working on much out dated information and especially when it comes to linking campaigns. Linking does play an important part for sure but the rules and weighting for links are changing as Google refines its search algorithms. All search engines work in a similar manner whereby they are trying to improve and also changing their algorithms. Your chosen search engine consultants should be up with the latest updates and be able to provide you with good advice. Bombarding your site with irrelevant links should not be part of that plan.
February 27th, 2007 at 7:29 pm
Great article, very helpful.
December 5th, 2007 at 4:58 am
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