Google’s Sandbox Effect
Google’s Sandbox Effect – Newly launched websites (especially those with highly competitive or popular terms) could face the sandbox issue. When a new site is launched, it may not be included in the ranking index, or despite its popularity, face very lows SERP rankings for some months, particularly if a new site becomes an immediate success. A relatively new site receiving a huge number of hits so quickly after launch catches Google’s attention immediately and can raise suspicions of manipulations of the page ranking. Sites with less competitive terms are still practically exempt from the ‘penalty’ while many new sites on more competitive terms are forced to endure months of dismal SERP rankings. This continues to be an issue recently.
Canonical Issues at Google – This issue is an indexing problem and involves Google’s indexing capability which still hasn’t been resolved. Recently, Google has begun to treat simple URL variations as different sites altogether – http://www.google.com/, google.com, and google.com/index.html are all treated as completely different web pages. This can cause various problems, the most pressing of which is the fact that your site could then be penalized for having identical content as what are apparently totally different websites, but are in fact just your own. This problem can be addressed
The Supplement Index Problem – The supplement page problem issue continues to be an issue to some extent. While Google has addressed this issue fairly well, there are still issues with websites which are using RSS or newsfeeds to allow people to read stories found elsewhere. These sites are also being penalized for duplicate content, and finding themselves placed in the supplemental index.
