When doing page titles, imagine you are trying to write the first line of a PPC ad. It should contain the page key phrase close to or at the beginning, have short catch and then end in the site name. Writing very long key word stuffed titles does not get the users attention in the SERPS and nor does it help to focus your page for landing.

It is important to have good outbound links as well as inbound links, a common misconception is to hog the ‘page rank’ and keep it all for yourself. The problem with this is that the search engines want to see how valuable a resource you are. Think about it logically, is your page the be all and end all, the one and only opinion that matters on your subject?

A good outbound link should be placed within the copy of your page and by using good anchor text it will definately help your page worthyness.

Page rank is not what many people think, and in SEO circles this topic has been hammered, hammered and just for good measure, hammered again. Don’t be afraid to express yourself with your sites and don’t be afraid to give credit where it is due, or where someone else may have some complimentary or even contradictory things to say about your subject.

One of the old cliches and golden rules of a good web site, ‘don’t write for search engines’. If you have something to add to enhance the user experience, add it.

Before looking at key phrases, examine the architecture and look for off page items. Look at the in bound links and make sure re-directs are set correctly. Many people don’t know how to use multiple TLD’s for their businesses. This naturally cripples your SEO work and on page changes will have no effect.

When optimising pages of a site, it is important to have the titles, keywords and descriptions all matched up nicely with the content of the page. The SERPs will display the title and the 2 lines of text that follow are usually taken from the meta description tag, however, you can on deeper pages and certainly on large dynamic sites, leave out the meta description and have the search engine choose the text for you. The search engine will select off the page the most appropriate text and in many large e-commerce sites this will quite often be the product description. If you monitor your pages and SERPs were this has been done through the site you will get a knack for the way in which to write the page copy to suit.