Archive for May, 2007

Google have now amended their dashboard on the analytics. This is a totally new structure giving an easy on the eye approach. So far it looks good, but how good is it? Time will tell.

Google are continuing their work with Adwords. There is a new section which allows you to test out varies page settings and different layout options. You will a little bit of coding knowledge and naturally the access to the site to be able to get this to work. For people who just look after adwords accounts through a client centre this will not work as you have to be logged into the account for the url directly.

The feature will allow you to set tags up in the source code of your pages and these are place holders for the adwords system to place various defined tags and images. You may have an image of a person as opposed to the actual product you are selling and you can monitor your experiment through the adwords.

I have not gone into much depth here as it is fully covered in the Google adwords setup.

This is a great addition to the adwords world but you will need knowledge and the access to the account other than through the client centre.