Frustrated by the low volume of traffic to your website? Finding it impossible to achieve a decent page ranking – despite using appropriate keywords when you search? Chances are your website simply isn’t appealing to the search engine ‘spiders’ criteria. So what can be done to improve performance and drive visitors to your pages? Read on…
Many businesses are beginning to realise that their website isn’t giving them the results they could – and should - be achieving. Older sites in particular have often been created without consideration for the key elements that can make them truly effective. As the site is added to - and rarely checked for functionality errors - the result often ends up ‘unreadable’ and therefore inaccessible to search engine spiders (just an unclosed tag here or a broken link there can render a whole page unreadable).
And how often do you see websites with sophisticated ‘Flash’ animations on the homepage and a link inviting us to ‘enter’ the site? Pages like this actually confuse search engines – there’s no text (apart from the word ‘enter’) and the web spider is unlikely to index the page. For these reasons we recommend that SEO expertise be brought in at the early stages of developing your website – before costly errors have a chance to jeopardise your efforts.
Over 80% of people use search engines but only 10% of those will look further than the second page of results.
At Web Repair Service we use a series of advanced analytical tools to evaluate how well a customer’s site is performing (our software ‘crawls’ the site, replicating the behaviour of a typical search engine). Then we make our recommendations on how performance can be improved. We will cover this process in more detail next week.
Would you like to see how your customers view your website?
For a true picture on how your website is performing follow the link below and fill in your details for a complimentary Web site Evaluation.
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