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Permaroof are the UK’s largest national distributor of Firestone EPDM Rubber, which the business imports direct from the Firestone factory in South Carolina, U.S.A.
Firestone EPDM is the world’s most used single ply roofing membrane, and to date over one billion square meters have been successfully installed. The product is used both for residential and commercial properties – from small flat roofs, to industrial scale warehouse units.
The business distributes to a network of regional stockists across the UK, and offers a premium installation service through its trained independent contractor network. This network supports both trade and consumer installation projects.
Permaroof’s main website is primarily trade focused, and provides detailed information to support the needs of small builders, specifiers and architects.
Permaroof also operate a separate consumer facing web site – www.diy-flat-roof.com. It had been promoting this website through Google Ad Words and some sponsored links in D.I.Y environments, but decided that they need a specialist resource to maximize their web presence, and improve their natural search listings.
WRS was briefed to fulfill their search engine marketing needs with specific regard to this consumer facing website – www.diy-flat-roof.com.
WRS set to work with a link-building programme, and blogging in targeted community site environments, in order to improve the websites natural search rankings.
According to Permaroof’s Managing Director, Adrian Buttress: “ We’ve seen a significant increase in business coming through the www.diy-flat-roof.com website, and every month our natural rankings are getting better and better. The search work that WRS is carrying out is having a direct, and positive impact on our bottom line. We can’t say fairer than that.”
The engagement between WRS and Permaroof was set up on a risk and reward basis. This enabled Permaroof to minimize their upfront commitment costs, while providing WRS with a real incentive to aggressively grow Permaroof’s on-line consumer facing presence.
Martyn Hope, Founder Director of WRS, commented:
“We have created a unique risk and reward model, which both de-risks an engagement from a new clients perspective and provides our business with an additional incentive to really make certain that we go the extra mile. I think it is a great way of ensuring that there is total alignment between ourselves and a client.”
